Alex Hormozi
Built and sold a chain of gyms, then Gym Launch and Prestige Labs. Now runs Acquisition.com, a group of companies doing over $200 million a year. Part owner of Skool. Wrote $100M Offers and $100M Leads.
What it does for you
Everything he knows about making offers and getting leads is written down in his books and frameworks. That is his IP, and it is loaded into your lab. When a quote stalls on price, or the phone goes quiet, you lean on his playbook and get his answer for your business.
Russell Brunson
Co-founder of ClickFunnels, the software behind hundreds of thousands of sales funnels. Wrote DotCom Secrets, Expert Secrets and Traffic Secrets. Created the Perfect Webinar.
What it does for you
Twenty years of knowing what turns a click into a customer, written down and loaded into your lab. When you need a page, a pitch or a follow-up that actually converts, you lean on his playbook. The Funnel Hacker rebuilds his funnels, and others like them, for your offer.
MrBeast
Jimmy Donaldson. The most watched YouTuber on earth, with more subscribers than any channel in history. Nobody alive is better at making people click and keep watching.
What it does for you
His fifty biggest videos, pulled apart and turned into rules for what makes people stop and watch. That is loaded into your lab. When you film a job, you lean on it for the first line and the first fifteen seconds, so your video gets seen.
You
The person who knows how your business really works. How you quote, what you say on a call, what a good job looks like. Right now it lives in your head.
What it does for you
That is your IP, and it is worth more than any of theirs to your business. We write it down and load it into your lab as your own mentor. Your team leans on it instead of interrupting you. New staff learn your way in a week.